You asked, we listened – and now we’re ready to show you what we’re really made of! Meet the all-new MuscleTech®. Recharged formulas, refreshed flavors and a re-energized look will redefine MuscleTech® as we expand to inspire new communities of fitness enthusiasts interested in growing stronger together.
Today, we aspire to create a community of people interested in building more than muscle. We’re about more than improving stamina and increasing muscle mass. We also nurture a strength that transcends mind, body and spirit.
What’s not changing? The industry-leading commitment that drives us to redefine the limits of active nutrition and human potential every single day.
Redefining the Legacy
For more than two decades, we’ve been globally recognized as one of the leading sports nutrition brands in the entire industry. With our commitment to research, product development and innovation, we set the bar for redefining performance through cutting-edge products and high-quality ingredients that deliver – and we’re set to raise it all over again.
Growing Stronger Together
So, what can you expect to see? Based on your feedback and driven by innovation, we’ve reorganized our products around three different segments: Elite Athlete, Performance and Health & Fitness. These segments will nurture a strength that transcends mind, body and spirit – at all levels of fitness.
Elite Athlete.
As part of our commitment to serious athletes who embrace the opportunity to redefine the limits of human potential, MuscleTech® researchers have engineered cutting-edge, newly innovative sports nutrition formulas specifically tailored to the unique needs of elite athletes.
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Performance.
For those who strive to be the best they can be, MuscleTech® offers an innovative line of performance supplements to meet the demanding needs of serious fitness enthusiasts training to improve their strength, endurance and power — and maintain their competitive edge.
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Health & Fitness.
For some people, fitness isn’t a trend — it’s a lifestyle. After all, it promotes mental well-being and contributes to a more fulfilling life. Whether they’re meeting daily needs or fueling active schedules, our supplements are sourced from the best ingredients and formulated to ensure that our consumers get the fuel they crave quickly and easily.
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The Reveal: What Are You Made Of?
Everyone’s made of something special. And we want to feature what makes you unique in your very own personalized facts panel!
To highlight our expanded community of like-minded fitness enthusiasts and athletes, we’ve created an all-new, free and shareable web app to inspire people to share their unique stories and grow stronger together with us.
Get creative! Our facts panel generator enables you to set your panel apart by adding an eye-catching profile pic, customizing your ingredients and uploading your creation to the social platform of your choice. Tag your post with #whatareyoumadeof and we may feature your panel on our social pages!
Some are funny, and others are inspiring. But, our favorite panels share one important characteristic —they spread an impactful message that strength means something different to everyone, but it lays the foundation for aspiration and motivation, no matter someone’s background or personal goals!
Did We Get Your Attention?
The months ahead are going to be unlike anything the supplement industry has seen before. Get ready for this exciting new chapter in the evolution of active nutrition with MuscleTech®, Redefined.
