NEW YORK (November 1, 2022) – Active nutrition giant MuscleTech® (www.muscletech.com) has partnered with the world renowned Gamma Communications (www.gammacommunications.com – LON: GAMA) to sample and demo its new revolutionary “smart” pre-workout products EUPHORiQTM and BURN iQTM, featuring the key ingredient enfinity® paraxanthine.
Starting on October 17, for thirty (30) days, 50,000 EUPHORiQ™ samples, coupons and literature cards will be distributed by Gamma Communications to targeted health centers, gyms, spin studios, military fitness centers, and climbing gyms including, but not limited to Equinox, Crunch Fitness, Orange Theory Fitness, Anytime Fitness, Blink Fitness and Planet Fitness locations. In addition to in-facility displays that educate consumers about the benefits of EUPHORiQ™ and BURN iQ™, trainers and gym personnel will distribute samples to their client base, serving as unofficial brand ambassadors. The program will also be measured through a Test vs Control Methodology Study to understand usage, purchase intent and overall market awareness.
Gamma President Michael Eliran adds, “We are thrilled to help spread the word about MuscleTech’s EUPHORiQ™ and BURN iQ™ supplements to serious fitness enthusiasts through a targeted sampling and demo program in key US markets. As a long time innovator in the space, MuscleTech is in a unique position to revolutionize the industry and we feel this product and program will be a key contributor to helping them generate trials and spread the word.”
EUPHORiQTM and BURN iQTM are available for purchase on MuscleTech.com (here) and through e-commerce retailers like Amazon® with suggested retail prices of $59.99 (BURN iQTM) and $49.99 (EUPHORiQTM). Thanks to an exclusive partnership between MuscleTech® and Ingenious Ingredients over enfinity® paraxanthine, the brand will be the only supplement provider with access to paraxanthine for supplements for the foreseeable future.
“Paraxanthine’s benefits include all of the benefits of caffeine, without the backlash,” said Raza Bashir, the Vice President of Scientific Affairs and Innovation for Iovate Health Sciences, the makers of MuscleTech®. “Consumers have been looking for a better alternative to caffeine and this unique and cutting-edge metabolite is a major scientific breakthrough. Our new formulations fueled by enfinity® paraxanthine are designed to deliver unprecedented results.”
About EUPHORiQTM: The smartest pre-workout for unparalleled performance.
EuphoriQTM is an upgraded, revolutionary pre-workout delivering an energy and sensory experience unseen in the marketplace. Anchored by a revolutionary energy ingredient, paraxanthine, this formula delivers clean, smooth energy and increased focus. Available as powder form in Tropical Yuzu Lemonade, Watermelon Candy and Icy Snow Cone.
About BurniQTM: The smartest way to a shredded physique.
Burn iQTM is an upgraded, first-of-its-kind formula delivering an energy and sensory experience that has never been felt before. Anchored by a revolutionary energy ingredient, paraxanthine, this formula delivers clean, smooth energy, increased focus, plus AxiviteTM brings the heat. Available in powder (Mango Chili Lime & Sweet Heat) and capsule form.
BurniQTM should be consumed approximately 30 minutes before a workout or 30 minutes before a meal, while EuphoriQTM is to be taken 30 mins before a workout.
For more than twenty-five years, MuscleTech® has fueled those who want to raise the bar, helping to optimize human performance. MuscleTech® supplements are made with the highest quality ingredients in the world and the brand is dedicated to continuously researching, developing, patenting, producing and globally marketing the safest, most effective diet and sports supplements to assist people in achieving their personal fitness goals.